Waitrose promotes cherries on TV

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Nina Pullman

BY NINA PULLMAN

@nina_pullman

Waitrose promotes cherries on TV

Retailer has placed cherries at centre of new tv ad featuring pollination of cherry blossom at Lower Hope Fruit farm

Waitrose promotes cherries on TV

Waitrose is promoting cherries on tv 

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Waitrose is promoting British cherries in a new television advert featuring pollination at Lower Hope Fruit’s Sidnall Farm.

The 40-second advert starts with bees in cherry blossom and ends with the fruit on top of a pavlova dessert. Cherries are sold for £2 for 200g at Waitrose stores and online.

Sidnall Farm produces over 90 tonnes of cherries for Waitrose every year.

Waitrose cherry buyer Elinor Griffin said: “The advert captures exactly what goes into growing our sweet cherries, showcasing all of the hard work that the bees do for us. This year we have a bumper crop thanks to the good weather and we predict that our customers will snap up a punnet or two to enjoy over the weekend.”

Farm manager Emily Livesey said: “Each spring, we introduce around 50,000 bees. It’s an amazing process that many people don’t know much about.  The bees are crucial to the cherry-growing process because they cross-pollinate the trees. Without them, we’d have no fruit.”

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