Aldi has committed to selling Welsh potatoes across all its stores in Wales following investment in its new distribution centre in Cardiff.
The discounter, which sponsors Britain’s Team GB, said its £60 million depot has already helped it supply Welsh lamb to local store, and it can now expand this commitment into potatoes.
Aldi co-managing director of corporate buying, Tony Baines, said: “The move to stock Welsh potatoes in Welsh stores is a natural one following the investment in our Cardiff distribution centre.
“Supporting Welsh excellence in farming, first with Lamb and now with potatoes, benefits local suppliers and local business as well as local customers who can enjoy fresh produce at unbeatable prices.”
Team GB’s taekwondo gold medallist, Jade Jones, said: “Aldi has always championed a healthy, nutritious and – most importantly – fresh diet. Their stocking of Welsh potatoes in local stores means customers can now get produce that’s fresher than ever before.”
As well as sponsoring Team GB, Aldi has created the Get Set to Eat Fresh programme, which aims to educate 1.2 million children by 2020 about the benefits of healthy eating.