Sales at Aldi grew by 15 per cent during the peak trading month of December in a new record for the fast-growing discounter.
The uplift was driven primarily by demand for the premium Specially Selected range, Aldi said, where sales grew by 30 per cent year on year during the month.
Alcohol and luxury Christmas treats were among the best sellers, while the retailer also sold over 100 million packs of veg including parsnips, sprouts and carrots.
Chief executive for Aldi UK and Ireland Matthew Barnes said: “This was our busiest-ever Christmas as millions of festive shoppers switched to Aldi from more expensive food retailers.
“Although we saw strong growth across all categories, the performance of our premium Specially Selected range in particular surpassed all expectations.”
Following a bumper festive period, Aldi has also announced it will pay all store employees a minimum hourly rate of £8.85 nationally and £10.20 in London from 1 February 2018, reaffirming its position as the UK’s highest paying supermarket.
Barnes added: “Our store colleagues are the cornerstone of our business. Without their hard work and dedication day in, day out, we would be unable to provide customers with the lowest grocery prices in the UK.”
Aldi has added 76 new stores to its estate during the last 12 months, bringing store numbers to 762 as part of its long-term strategy to have a network of 1,000 stores across the UK by 2022.
“We see significant capacity for further growth as there are still more than 400 towns and cities across the UK without an Aldi store,” Barnes added.