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Michael Barker

BY MICHAEL BARKER

@michaelbarker

Aldi says it with roses

Discounter to offer wide range from a single rose at £2.50 up to a mammoth 100-flower offer for £25

Aldi says it with roses

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Aldi is hoping to tempt romantics with a Valentine’s Day offer that includes 100 roses for just £25.

Described as “the ultimate display of affection”, the Specially Selected 100 Sweetheart Roses gives wannabe Romeos the option of a full bloom of deep red flowers or a mix of pink and red shades.

At the premium end of its offer the discounter will be selling a Valentine’s Rhodos Bouquet at £30, which is a mixture of 24 rhodos and burgundy roses and three red hypericum.

Available as Specialbuys from 4 February, Aldi is offering a wide mix of bunches, including a 24 Stems Top Secret Indian Rose for £10, which features a lighter, more intimate selection of Indian roses; a Luxury Mixed Rose Bouquet for £20; and a classic Luxury Valentine’s Bouquet, with 12 flowers for a tenner.

At the value end, a single Rose in Cone, with the option of Madam Red or Monte Carlo Rose, is £2.50.

Julie Ashfield, joint managing director of corporate buying at Aldi UK, says: “Aldi knows the perfect bouquet of flowers are essential to show loved ones how special they are. This year that special gift doesn’t mean breaking the bank because Aldi’s gorgeous selection of Valentine’s bouquets guarantee beautiful quality flowers at affordable prices.”

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