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Jaffa partners with the Scouts

The two-year deal includes sponsorship of Beaver and Cub badges, with the citrus brand hoping to encourage children to lead healthy lives

Jaffa partners with the Scouts

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Citrus brand Jaffa has announced a new partnership with The Scout Association, which will see them working alongside both Beaver and Cub groups nationwide.

The two-year partnership includes the sponsorship of two badges, The Beaver Health and Fitness badge and the Cub Skills Challenge Award, joining current partners including companies such as Halfords, Rolls Royce and The RAF.

Jaffa spokesperson Rachel Hancox said: ”We are very excited to partner with such a great institution as The Scout Association and hope to make a positive contribution to the activities and education of its members throughout the country.

“By partnering with the badges, we have produced activity resources for Beavers and Cubs to learn from and undertake new challenges in fun and interactive ways.”

The partnership will run for an initial two year period and leads on from the Jaffa Juniors schools activity, which saw 20,000 children educated on diet and nutrition over a three-year period in conjunction with the Tesco Eat Happy Project.

Joanna Stewart, a spokesperson from The Scout Association added: “We are delighted to team up with Jaffa to make learnings on nutrition and wellbeing as engaging, fun and informative as possible for our young members.

“Jaffa will be providing us with significant support to ensure that young people can learn skills for life, realise their potential, grow in confidence and above all, have fun. We look forward to seeing what this union will bring.”

Through the partnership, Jaffa said it hopes to help “generate knowledge and enthusiasm amongst children around the benefits of leading active and healthy lives”.

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