Aldi is claiming victory in the race to stock the first British-grown strawberries of 2019.
Grown under glass at Springfield Nursery near Cowbridge in south Wales, the first hand-picked punnets came in earlier than last year on 15 February.
While the traditional UK strawberry season doesn’t typically start for another two months, Springfield Nursery was able to deliver the fruit to Aldi "thanks to advancements in glasshouse technology meaning customers can enjoy British strawberries earlier than ever before and for longer," the supermarket said.
Julie Ashfield, managing director of corporate buying at Aldi, said: “At Aldi, we know our customers look forward to the arrival of British strawberries as it signals the start of summer. We’re delighted to have brought this date forward to mark the start of spring. Aldi is 100 per cent committed to supporting British suppliers and it’s great to be the first grocer to offer hand-picked, British-grown strawberries this year.”
Punnets of Aldi’s Specially Selected First Pick Strawberries, which are retailing for £2.79 for 227g, are available in the Bridgend store, with availability increasing throughout spring.