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Ed Leahy

BY ED LEAHY

Lidl to donate 250,000 meals this Christmas

The discount supermarket is aiming to cut food waste from its stores by 25 per cent by 2020

Lidl to donate 250,000 meals this Christmas

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Lidl will donate over 250,000 meals this Christmas, with a selection of festive surplus food and fresh produce.

Through Lidl’s Feed It Back network, local organisations are kept up to date with the food that is available and can pick it up from Lidl when they need it. 

Working with 1,500 local charities and community groups, Lidl has so far redistributed over 1,800 tonnes of surplus food from its stores across the UK, equating to over 4.3 million meals.

Christian Härtnagel, CEO at Lidl GB said: “It’s important to us that each and every one of our stores has a positive impact on its community. That’s why we’re proud to work with Neighbourly, the food redistribution organisation connecting our stores with over 1,500 local charities, food banks and community groups who make good use of surplus food. 

“This way, as well as cutting down on food waste, we’re able to support the important work these groups are doing for the people who need it most – particularly around Christmas time.” 

Lidl’s Feed it Back initiative was launched in 2017 and represents the company’s ongoing efforts to reduce food waste across its supply chain, and forms part of the supermarkets ambitious goal of cutting food waste from stores by 25 per cent by the end of 2020.

Steve Butterworth at Neighbourly, said: "At Christmas, donating food is about more than providing meals, it’s about making a special effort to include the vulnerable people in our communities, to ensure they have the support they need”.

Any community projects interested in teaming up with a Lidl store can visit www.Neighbourly.com/FeedItBack

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