Fresh produce marketer rolls out spring campaign to promote its premium fruit and support sales with retail POS materials
Fresh produce marketer SanLucar is calling on retailers and shoppers to “transform small moments into blue wonders” as part of a new campaign to mark the start of the new blueberry season.
“Our blueberries are a true blue wonder,” said the group’s marketing director, Monica Palmieri. “With their aromatic flavour and crisp freshness, they transform small everyday moments into something truly wonderful.
“That’s precisely what our campaign is about: consciously enjoying small moments and transforming them into blue wonders with SanLucar blueberries.”
The aim of the campaign is to show how premium, top-grade blueberries can be a special treat in spring.
“Now is the perfect time to put our excellent premium blueberries in the spotlight,” commented SanLucar CEO Armin Rehberg. “With our campaign, we’re giving retailers the opportunity to present blueberries in an emotional way and generate additional attention.”
To help retailers, SanLucar has created eye-catching point-of-sale materials, including header signs, displays, and QR codes that it said would convey clear messages and increase product visibility.
In addition, it plans to communicate via social media posts to ensure further attention and reach.
Customers who purchase the blueberries can upload their receipt via a QR code or the SanLucar website and participate in a draw to win attractive prizes, including instant cameras.
