Aldi's cartoon hero Kevin the Carrot has returned to screens in his latest big adventure.
The discounter's Chrismas ad campaign debuted on Friday 9 November during ITV News, depicting Kevin's battle with the evil Russell Sprout and his Brummy gang of Leafy Blinders.
The ad sees Kevin captured by the gang, who feel like he's stolen Christmas from them. He's forced to escape, whereafter he puts on a spectacular show inside a big top that showcases Aldi's Christmas food and drink range.
Other returning characters include Katie and the kids, alongside a bunch of new faces and a performance of a famous musical number.
Over the festive period Aldi's ads will see actor Jim Broadbent narrating the festive adventures of Kevin and his family, with popular bedtime fairytales given a new twist such as ‘Kevin the Carrot and Pea-nocchio’, ‘Katie the Carrot and the Fairy Cake Mother’ and ‘Kevin the Carrot and RhubarbStiltskin’.
Sean McGinty, marketing director at Aldi UK, said: “We’re all thrilled to see Kevin back on our screens again, getting up to his usual tricks. Kevin’s popularity grows every year and he’s becoming something of a national treasure! Kevin’s magical Big Top is the perfect environment to showcase the amazing quality of the Aldi Christmas range of food and drink this year.”