Britain's favourite fresh produce magazine since 1895
Michael Barker

BY MICHAEL BARKER

@michaelbarker

Diners set for broader tastes in 2020

New report from Bidfresh says caterers should offer a wider range of menu choices to take advantage of changing trends

Diners set for broader tastes in 2020

Stephen Oswald

Related Articles

Chefs should prepare to embrace an even broader range of customer dietary trends than ever during 2020, according to fresh food supplier Bidfresh.

The company, which supplies fresh food to more than 15,000 foodservice customers, has published a new report entitled '2020 Vision: Fresh Food Trends in Hospitality and Foodservice'. Using sales data, the report features insights into the bestsellers and rising star products across the four Bidfresh divisions - meat; fish and seafood; fruit and vegetables; and cheese.

Bidfresh is advising hospitality operators to increase the menu choices they offer, as consumers bring an increasingly complex set of values to the table when they eat out.

While top-selling lines such as steaks, salmon and salad are still in demand, sales of newer meat cuts such as the flat iron steak, alternative fish species such as meagre and monkfish, and less familiar veg such as kale and butternut squash are on the rise. 

The report also forecasts key menu trends for 2020. Alongside seaganism, a broadly plant-based diet which also includes fish and seafood; and sustainarianism, where the environmental and ethical impact of food production is factored into menu choices, there are a range of other issues chefs will need to be ready for in the year ahead.

Stephen Oswald, chief executive of Bidfresh, explains: "Eating out is increasingly as much about value as it is about cost; not just value for money, but the values that an operator brings to the menu. These ‘sustainarian' customers increasingly want to be sure that the food they eat has been produced sustainably and ethically, and they also curate their own food choices very carefully.

"So, while some consumers fully embrace the plant-based trend, others are looking for that ‘seagan' combination of seafood and plant-based dishes, which is an area where we're seeing a great deal of menu innovation from customers, and have also been building our own online recipe bank.

"There are others who have cut back on meat, but when they do eat it, expect a premium product with provenance. Bespoke burgers continue to be an important trend, and we're also expecting many more recipes which feature meat combined with plant ingredients to appear on menus in 2020. From jackfruit to halloumi, there's a huge amount of innovation from chefs in these areas.

"You can't ignore economic factors either, and one clear trend is operators looking carefully at different cuts and portion sizes, as well as making the best use of food, which can be anything from crispy fried fish skin served as a bar snack to vegetable and fruit peelings and stalks used to make smoothies. This has the added benefit of reducing food waste."

comments powered by Disqus

Keep informed...