Mash Direct lines will feature Peter Rabbit after the prepared produce brand agreed a tieup with Sony Pictures ahead of the launch of the popular character's new film in March.
A range of daily prizes, including a trip to Hollywood, will be up for grabs on a wide range of Mash Direct's veg-based products, including Mashed Potato, Parsnip & Turnip, Bubble & Squeak, Green Cabbage and Potato Rosti.
The products feature special Peter Rabbit 2 branding, with the hope that the tieup will help consumption of healthy products among children and families.
The deal is the second to be announced this week between a fresh produce company and Peter Rabbit 2, following G's tieup on the Fresh & Naked brand.
Mash Direct's on-pack promotion will run in supermarkets until 3 April, with consumers needing to visit the supplier's website and enter a promotional code to be in with a chance of winning a prize.
Chief operations officer Jack Hamilton said: “We are excited to be partnering with Sony Pictures again for the launch of Peter Rabbit 2 in the UK. Peter Rabbit is one of the most iconic characters who loves vegetables and we hope this collaboration encourages more families to incorporate delicious and high-quality veg in their daily diet.”
Barbara Murphy, head of distribution in Ireland at Sony Pictures, said: “We are delighted to team up with Mash Direct again ahead of the release of the much anticipated Peter Rabbit 2 this Spring. Peter Rabbit is renowned for getting up to mischief, but is also synonymous with fresh field vegetables! The on-pack promotion is the perfect way to engage families and encourage healthy eating whilst giving them the chance to win prizes in connection with one of our most lovable characters.”
No comments yet