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Fred Searle

BY FRED SEARLE

Tuesday 1st June 2021, 15:27 London

J.O. Sims expands ingredients range with Ocean Spray

New line of dried sour cherries, blueberries and blackcurrants builds on J.O. Sims’ 60-year relationship with cranberry specialist

J.O. Sims expands ingredients range with Ocean Spray

The new line includes dried blueberries

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UK fruit business J.O. Sims has added to its ingredient range with the launch of a new line of dried fruits in collaboration with Ocean Spray.

Together, the suppliers have launched a range of infused dried fruits, facilitated through J.O. Sims’ stake in the Polish apple ingredient manufacturer Zarecki Foods. 

The relationship between J.O. Sims, Ocean Spray and Zarecki Foods will initially focus on producing infused dried sour cherries, as well as cultivated blueberries and blackcurrants to be used predominantly in baked goods, breakfast cereals and snacks. 

Zarecki Foods has invested in an environmentally friendly new vacuum infusion plant, and is working in collaboration with farmer-owned cranberry co-operative Ocean Spray, to bring Ocean Spray-branded infused dried fruit to its UK customers.

J.O. Sims said the partnership will mean greater choice and supply chain stability for its customers, as the company will oversee all aspects, from raw material selection to delivery.

In partnership with Ocean Spray for more than 60 years, J.O. Sims markets Ocean Spray cranberries sold as ingredients to B2B customers in the UK.

MD of J.O. Sims, Christopher Sims, said: “We are thrilled to be able to work with Ocean Spray in licensing its brand for dried fruits made by Zarecki foods.

“We are delighted that the Ocean Spray team have contributed their extensive infusion technology knowledge and expertise to this new range of high quality infused dried fruits, which will be a perfect addition to our existing speciality ingredient range.”

Lee Doleman, Ocean Spray’s general manager for ingredients EMEA, added: “We are excited to work with J.O. Sims and Zarecki on this project, which will greatly expand our product portfolio in the UK and Europe.

“This is a unique opportunity for our historic brand to both champion the highest quality fruit ingredients with the security of locally sourced European raw materials, while also leveraging the exceptional manufacturing facilities at Zarecki Foods.”

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