NZ Avocado introduces new food star

For fresh produce marketing in Australia and New Zealand
Gabrielle Easter

BY GABRIELLE EASTER

@gab_produceplus

NZ Avocado introduces new food star

Ollie the Avocado will grace New Zealand TV commercials and social media as the country’s charming new animated food star

NZ Avocado introduces new food star

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NZ Avocado has named its newest animated avocado after a nationwide social media competition to pick the food star’s name.

Ollie the Avocado has already appeared on TV ads and the industry group’s social media pages to promote the popular fruit.

“Kiwis have fallen head over heels in love with avocados and consumed record numbers last season,” said NZ Avocado CEO Jen Scoular. “This year we have a bumper crop and we’re sure Ollie’s going to charm households into eating even more with his good looks, high energy and cheeky grin!”

Ollie’s first job has been promoting ‘Guactober’, asking consumers to post images of their guacamole recipes on Facebook or Instagram with the hashtag #NZGuactober and like NZ Avocado’s page to be in the running to win giveaways throughout October.

“Ollie is the king of guacamole – so long as he’s not personally in it! So grab some ripe avocados and whip up your best guacamole to enjoy with corn chips, crackers or some crusty bread,” Scoular said.

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