The Berry Patch pop-up sees the full range of Driscoll’s berries on display in London’s Soho with giveaways, limited edition merch and TikTok coverage
Berry supplier Driscoll’s has launched a unique berry pop-up on a street in central London with tastings, giveaways, limited edition merchandise and consumer interactions.
Taking over 15 Bateman Street in Soho, The Berry Patch is described as a “joyful celebration of berries like London has never seen before”.
Each visitor to the pop-up, which is decked out like a traditional greengrocer, will get a sample of Driscoll’s berries, including strawberries, raspberries, blueberries and blackberries.
Guests can also draw a ticket for the chance to win one of 150 prizes, including Driscoll’s glass bottles, chopping boards, tea towels, tote bags, caps, and limited-edition, hand-crochet keyrings.
“Driscoll’s has spent over 100 years perfecting the juiciest, most flavorful berries, and we’re excited to invite Londoners to come and experience this at the first dedicated berry pop up,” said Driscoll’s marketing manager, Isla Hallam.
The event, which opened on 25 June and closes today (27 June), has already received video coverage across Gen Z social media favourite TikTok, as well as London-centric blogs and websites.
It comes as Driscoll’s recently opened a first-of-its-kind centre for berry excellence in Maidstone, Kent, in what the company described as a ”huge vote of confidence in the UK”.
