For fresh produce marketing in Australia and New Zealand
Liam O’Callaghan

BY LIAM O’CALLAGHAN

Make your mark with MOYA

PMA Australia-New Zealand and Produce Plus Magazine are again celebrating marketing excellence with the ninth annual Marketer of the Year Award.

Make your mark with MOYA

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The search for Australasia’s most dynamic fresh produce marketer is on again, with entries for the 2020 Marketer of the Year Award (MOYA) opening tomorrow (29 November)

Presented by PMA Australia-New Zealand (PMA A-NZ) and Produce Plus Magazine, MOYA recognises outstanding achievement in the field of marketing within the Australasian fresh fruit, vegetable and floral industries.

The award is open to any individual or team, with nominees sought from all parts of the value chain – whether it be a seed producer marketing its offering to growers, a packaging company marketing its solutions to distributors, or a retailer marketing its products to consumers.

Now in its ninth year, the award is judged on each marketer’s ability to develop and execute a highly visible, effective marketing campaign.

“Unfortunately, it’s not enough to just have an innovative idea or product,” explained Matthew Jones, Editor of Produce Plus Magazine.

“Over the years, our MOYA winners have dissected the development and implementation of their marketing campaign, from the conceptual stages of defining a target audience through to the execution of eye-catching activations. They’ve succinctly explained how they created a path-to-purchase, then supported their entry with validated evidence of the campaign’s reach and success in converting the target audience into customers.”

PMA A-NZ’s Events and Marketing Manager, Sam Clayfield, said marketing plays a vital role throughout the value chain.

“Marketing plays a crucial role in the success of any business and across the fresh produce industry we see a diverse range of creative and innovative campaigns. MOYA is a great opportunity to celebrate the marketers of these campaigns, whilst also sharing ideas that can benefit the whole industry.”

Next year’s award will be presented at the Hort Connections conference and trade show in Brisbane on 15-17 June 2020.

The winner will join an illustrious honour role, including Olivia Grey of Hort Innovation who was presented with the award in 2019 for her work on the ‘Hailstorm Heroes’ campaign.


Previous MOYA winners include T&G Global’s marketing team for the Lotatoes Potatoes campaign (2018); Compac’s Matt Stillwell for the Spectrim launch campaign (2017); Freshmax Group’s Matthew Crouch for the Sumo Citrus brand awareness campaign (2016); the Harris Farm Markets team for its ‘Imperfect Picks’ campaign (2015); OneHarvest for the launch of its Love Beets range (2014); Lisa Cork for her ‘Love Kumara’ rebranding project for Delta Produce (2013); and Sarah McRae of Freshmax New Zealand for her marketing of the Mahana Red Apple in New Zealand (2012).

Self-nominations and nominations by third parties are welcome and must be received by 24 April 2020.

Entry forms are available from https://www.pma.com/global-pma/anz/news/2019/moya-landing-page

For more information on MOYA, please contact:

Sam Clayfield

PMA Australia-New Zealand

s.clayfield@pma-anz.com

Matthew Jones

Produce Plus Magazine

matthew@fruitnet.com

 

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