CAB said the milestone marks a new era of growth, identity, and opportunity for Colombian avocados
The Colombia Avocado Board (CAB) has officially launched its Avocados From Colombia brand in the US. The debut comes at a pivotal time for the industry, as shipments of Colombian avocados to the US have reached their highest volume to date with 85mn lbs sent in the first half of 2025, more than doubling the previous mid-year record of 41mn lbs set in 2024.
“The new branding provides a consistent and compelling identity that reflects Colombia’s unique growing regions and celebrates the nearly 80,000 men and women who contribute to the success of the country’s avocado industry,” CAB stated.
“As demand for Colombian avocados continues to rise, CAB recognises the importance of sharing their story and expanding the tools and resources that highlight the rich history and promising future of these creamy, flavourful Hass avocados, which are establishing their place as a year-round option in the category.”
The brand launch includes a refreshed website, updated trade show materials, new educational and promotional resources, and a strong digital presence. Bold visuals, vibrant colours and representative icons, including imagery of rain, sun, mountains, and trees that highlight the natural elements that support Colombia’s avocado-growing ecosystem and help tell the story behind every piece of fruit.
Manuel Michel, managing director of the Colombia Avocado Board commented: “The Avocados From Colombia brand marks an exciting new chapter in the growth of our industry and serves as a springboard for introducing new tools and resources to continue educating and promoting our beloved superfruit.
“We are proud to lead a brand that reflects consistent year-over-year growth and ongoing investments in economic opportunity and community development. Looking ahead, we anticipate Avocados From Colombia will have an even greater presence in the US market, supported by an expanded promotional footprint.”
CAB’s mission is to build the tools to work in sync with the Hass Avocado Board to grow demand in the US by aligning growers, exporters, and importers together under one cohesive marketing effort focused on Colombian avocados.
