New durian brand launches in Singapore using AI-powered, blockchain traceability to stand out
Agong Durian has become the latest entrant in Singapore’s durian market, with the new durian brand making its official debut on 13 July.
The AI-powered, blockchain-traced durian brand differentiates its offering by supplying premium Musang King and Black Thorn durians that can be traced back to the very tree they were grown on.
The brand’s parent company Synagie – a subsidiary of Synagistics – hosted a launch party to mark the moment and celebrate Agong Durian’s taste, tech and total transparency.
Guests experienced Agong Durian by scanning each fruit’s unique QR code to uncover its journey from farm to table while enjoying a curated tasting of premium Musang King durian from Du-Mas heritage farms in Malaysia. The launch brought together food, technology and storytelling, demonstrating how every Agong Durian comes with a verified digital identity that consumers can trust.
Following its Singapore debut, the brand plans to expand into China through leading instant-commerce platforms, bringing its blockchain-verified premium Malaysian Musang King to more consumers across the region. As Agong Durian grows beyond Singapore, it said its commitment remains the same: delivering authentic, traceable durians that consumers can enjoy with confidence.
“We chose durian deliberately because buying premium Musang King often comes down to trust. Consumers are told they’re buying the real thing, but many have no way of knowing until they take the first bite—or sometimes, they never know,” said Quek Wei Ling, chief operations officer of Synagie Group Asia and Europe.
“With Agong Durian, every fruit comes with a verified journey from farm to doorstep, so consumers can buy with confidence from the very beginning. We hope Agong Durian is just the first step in showing how technology can make trust and transparency part of everyday life.”
