All Consumers articles
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NewsNew campaign to promote European avocados and mangoes
Spanish group Intertropic rolls out €9mn marketing project with EU support, starting in Spain and extending to France, Italy, and the UK
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NewsFood redistribution rates drop slightly
Food redistribution is increasing as demand continues to grow, with storage facilities and untapped surplus from farms identified as areas of potential growth, according to new Wrap figures
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NewsDriscoll’s launches The Berry Patch Book Club
The berry company has introduced four original digital books for early readers, building on its brand focus on shared family moments
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NewsBerryWorld signs up padel’s world number one
Supplier announces Delfi Brea as company’s brand ambassador for 2026, part of a strategy to connect with health-conscious consumers
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NewsMontague Farms’ Ambrosia and Kissabel apples hit Australian shelves
New season of distinct apples available to Australian consumers
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NewsMonaghan uses dull weather to push Vit-D mushrooms
Monaghan is promoting its UV-enhanced mushrooms to sun-starved Scots after weeks of dull weather as it celebrates 25 years of supply into Asda
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AnalysisIs the UK grape market heading from feast to famine?
Analysis from UK fruit importer Richard Hochfeld predicts a switch from a demand-driven to a supply-driven market in the UK around week 16
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NewsBerry business faces up to new challenges as growth continues
Investment in varieties, segmentation, marketing and technology will help build more profitable berry business, delegates heard at Fruitnet Berry Congress
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NewsAustralian avocado industry launches in-store ripeness scanner trial
Ripeness scanner developed by Dutch agri-tech company OneThird uses near-infrared (NIR) spectroscopy to rapidly and non-destructively assess avocado firmness
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NewsFruit in Schools programme fills New Zealand lunchboxes
Daily fruit for students paired with curriculum-linked teaching resources about fresh produce
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NewsBerryWorld launches health-focused campaign for berry category
Leading berry supplier BerryWorld is launching a major health-focused campaign to educate consumers about the nutritional benefits of berries. The initiative, previewed at Fruit Logistica and supported by new consumer research, targets key wellness trends including immunity, gut health and weight management throughout 2026
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NewsSouthern Forests growers unite behind Gen Fresh campaign
Television, digital media and retail partnerships highlight the growers behind the produce and encourage consumers to seek out Southern Forests food
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NewsLittle Joya launches nationwide in Tesco with limited-edition Peppa Pig packs
Activation features collectible co-branded packs and is supported by fully integrated marketing campaign aimed at parents with children
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NewsRisky business in the Gulf hits produce trade
The Gulf faces the possibility of fruit shortages, as vessels remain stranded at sea and new routes are sought, with few willing to take the risk
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NewsLidl aims to cut food waste by 70 per cent
Individuals will be able to help redistribute food surplus from Lidl stores as the discounter announces it is accelerating food waste reduction plan
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CommentCathy Burns urges Congress to boost US produce consumption
IFPA chief executive champions policies that increase fruit and vegetable consumption while supporting domestic growers
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NewsChildren eat more fruit and veg after outdoor activity
New research from Aldi has highlighted a seasonal drop off in fresh produce consumption during winter as children spend more time indoors
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FeaturesExotic sales may benefit from focus on fun
Top-down health messaging is less of a priority for European marketers of exotics, with the focus being on innovation and helping consumers discover the tastes and uses of lesser known fruits
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Features‘Customer focus key to growing avocado category’
Fred Searle speaks to Wim Destoop, global chief customer officer of Westfalia Fruit, about the avo supplier’s customer-led marketing strategy, the potential of the Gem variety, and the growing importance of supply diversification
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NewsPotatoes and onions take over Australian high school classrooms
New project aims to help young people better understand food production systems