Leading international trade show for Asia’s fresh produce business unveils dedicated technology platform
Asia Fruit Logistica, the leading international trade show for Asia’s fresh produce business, has launched FRESHTech, a new platform dedicated to fresh produce technology.
Making its debut at Asia Fruit Logistica 2026 in Hong Kong on 2-4 September, FRESHTech brings together a curated exhibition zone, a two-day content stage, and the inaugural FRESHTech Innovation Award.
The aim is to create a focused space where technology providers and fresh produce businesses can connect, exchange ideas, and explore solutions ready to be applied across the value chain.
“FRESHTech reflects where the fresh produce industry is heading,” said David Axiotis, managing director of event organiser Global Produce Events. “Technology is becoming central to how the sector improves quality, manages risk, increases efficiency, and responds to new market requirements.
He added: “By bringing the Zone, Stage and Innovation Award together within Asia Fruit Logistica, we are creating a platform where cutting-edge innovation will meet real industry demand.”
Focused destination
At the heart of FRESHTech is a purpose-built 1,000+ sqm exhibition zone that features a curated selection of technology exhibitors spanning the full spectrum of fresh produce technology –from smart agriculture and crop forecasting, postharvest sorting and grading, packhouse automation and cold chain technology, to AI and data intelligence, traceability, compliance, sustainability and carbon management.
Located within Asia Fruit Logistica, the zone gives technology exhibitors direct access to the buyers, importers, retailers and supply chain decision-makers who make up Asia Fruit Logistica’s global attendee base.
That audience actively seeks practical solutions to improve operations across the fresh produce value chain.
Package options
For technology companies looking to participate, an all-inclusive exhibitor package combines a fully equipped booth with a FRESHTech Stage presentation slot, buyer invitation support, networking access and promotional exposure before, during and after the show – helping exhibitors maximise visibility across multiple touchpoints at Asia Fruit Logistica.
Anchor exhibitors confirmed for the inaugural edition include Copeland, Sensitech, Daikin, Xsense, Aerobotics, Decco Postharvest, Anhui Lesui, Sinclair, and many more, alongside a strong line-up of emerging solution providers and innovators.
“We are thrilled to be part of FRESHTech at Asia Fruit Logistica,” said a spokesperson for Copeland. “As technology continues to transform the fresh produce supply chain, this dedicated platform provides the perfect stage to connect with industry leaders and present the solutions driving the future of our sector.”
Expert platform
Alongside the exhibition zone, the FRESHTech Stage hosts two days of expert-led sessions, keynote discussions, and panel conversations, to explore how innovation is being applied at each critical step of the fresh produce journey, from production through to retail.
Day one, From Field to Port, focuses on the upstream and midstream journey –from smart production and crop forecasting to postharvest handling, automation, quality control and cold chain decisions.
Day two, From Port to Plate, shifts the conversation to market access, compliance, traceability, supply chain visibility, retail demand and consumer-facing innovation.
On both days, speakers with direct commercial experience will share how technology is being tested, adopted and scaled across the value chain.
New award
FRESHTech will also launch its inaugural FRESHTech Innovation Award, an annual award organised by Asia Fruit Logistica to recognise one breakthrough technology with the potential to reshape the fresh produce value chain.
The Award will spotlight practical innovations across production, postharvest handling, logistics, supply chain visibility, compliance, sustainability and retail.
Entry is open to technology companies and innovators with solutions launched after January 2025.
The award jury brings together senior representatives from across the fresh produce value chain – including growers, exporters, retailers and technology users – each selected to ensure diverse, independent evaluation. Further jury members will be announced in the lead-up to the event.
Shortlisted finalists will be invited to present their solutions on the FRESHTech Stage in front of decision makers, gaining targeted exposure within Asia’s leading fresh produce trade show. The winner will be announced during Asia Fruit Logistica 2026.
Applications for the FRESHTech Innovation Award close on 31 July 2026.
Click here to learn more or submit a nomination.
Asia Fruit Logistica also features the Asiafruit Knowledge Centre, a content hub powered by Asiafruit Magazine, headlined by Asiafruit Congress, together with Asiafruit Business Forum and Asiafruit Showcase.
