Chinese company receives shipment of fresh oranges as part of collaboration

Bright Food International Trading (Shanghai) has its first shipment of Australian citrus as part of a partnership with Mildura Fruit Company (MFC).

A container truck loaded with fresh oranges from the Australian packer-marketer arrived at Shanghai Huizhan Fruit and Vegetable Wholesale Market in east China on 4 July 2024.

Bright Food, a subsidiary of Shanghai-based Bright Food Group, has been working on this import deal since last November, going through eight months of intense negotiation over each process from product selection, contract signing, shipping, customs declaration and inspection, customs clearance and transportation, supply chain services, and more.

Bright Food has been coordinating with Bright Food Group’s overseas enterprise resources as part of efforts to optimise its integrated management of the global trade supply chain.

This recent import of Australian MFC oranges marks a new breakthrough of the Chinese company’s fruit import business.

Bright Food said it will continue to improve its foreign trade service capabilities and make full use of its rich experience and the strong resource support from Bright Food Group, to bring more high-quality Australian food to the Chinese market.