The New Zealand Pavilion is organised by New Zealand Trade and Enterprise, Plant & Food Research, and New Zealand Apples and Pears
On 3-5 September, more than 20 fruit and vegetable export companies from New Zealand will exhibit, bringing high-quality produce from the “Land of the Long White Cloud” and actively seeking market cooperation and expansion opportunities at the global stage – Asia Fruit Logistica 2025.
The New Zealand Pavilion is organised by New Zealand Trade and Enterprise, Plant & Food Research, and New Zealand Apples and Pears. It aims to provide comprehensive support for participating New Zealand companies. During the exhibition, the New Zealand Pavilion will not only provide a platform for exhibitors but also offer convenience and support to customers visiting the exhibition, promoting communication and cooperation between both parties. This exhibition is an important opportunity for New Zealand companies to further expand into the Asian market and enhance the influence of New Zealand’s fruits and vegetables in the international market.
With a focus on sustainable agriculture, advanced cultivation techniques, and high food safety standards, New Zealand produces over 100 varieties of high-quality fruits and vegetables, ranging from the well-known kiwifruit (kiwi) to a wide variety of apples and off-season cherries. New Zealand also exports many other types of fruits and vegetables worldwide, including avocados, berries, onions, pumpkins, and more, exporting to over 120 international markets.
New Zealand’s fruit export business continues to grow steadily
New Zealand’s fruit exports surged by 36 per cent in the year ending April 2025, reaching a total value of NZ$5.4bn, according to new data released by Stats NZ. This marks a NZ$1.4bn increase compared with the year ended April 2024.
The strong growth in export value was driven by higher volumes and continued demand from key international markets. Total fruit export volume rose to 1.2mn tonnes, up from 910,000 tonnes the previous year.
New Zealand exhibitors’ export offering
With its high quality, diverse varieties, off-season supply advantage, and strong international brand presence, New Zealand fruits occupy an important position in global markets. Through continued innovation and market expansion, New Zealand will maintain its competitive edge in the global fruit market.
