Perfection Freshincreased exports of its Calypsomangoes to China during the past season harnessing the insights of consumer research.
The leading Australian fresh produce company and global licensee of the Calypso-branded B74 mango variety utilised the Queensland state government’s Growing Queensland’s Food Exports programme to assist its efforts.
The Queensland Department of Agriculture and Fisheries and Perfection Freshco-invested more than A$250,000 (US$187,000) to undertake mango consumer research during the 2020 and 2021 seasons.
Michael Simonetta, chief executive of Perfection Fresh said the insights gained through the consumer research continued to inform marketing strategies for the Calypso mango into China.
“Chinese consumers are very particular about the quality of their mangoes and it is a major barrier to purchase,” Simonetta said.
“However, they perceive Australian produce to be of high quality, and mangoes in particular to have superior flavour and texture, often gifting them to family and friends.
“Consumers are buying more and since the pandemic, they prefer to make their purchases online or at local specialist fruit stores.”
Simonetta said Calypso mangoes have the benefit of longer shelf life and remain firm for seven to ten days or more after ripening, which makes them ideal for export.
“With the support from the Queensland Government, we’re expecting to continue to boost our exports in the 2022-23 season, and we’ll be targeting other markets as well.”