China’s appetite for imported durian remains “robust”

Durian and coconut look set to play a significant role in this year’s China International Import Expo (CIIE), according to a report by Bangkok Post.  

Guo Min, deputy marketing director with Joy Wing Mau’s China operations said Malaysian fresh durians are still in peak demand among Chinese consumers following a CIIE Bureau “matchmaking meeting” on 25 July. 

“The growth trajectory remains robust, and we foresee surging demand [for the fruit] next month,” he said in an interview with the publication, adding that Malaysian durians were the most sought-after by consumers among imported fruits. “We have got the logistics and warehousing arrangements ready to better serve the market.” 

The China market only opened to Malaysian fresh durian last year but has already carved out a significant market share shipping 24.8mn ringgit (US5$5.8mn) worth of fruit between August and December 2024, according to data from Malaysia’s Ministry of Agriculture and Food Security. Guo told the  Bangkok Post this has grown tenfold in the first fourth months of this year.  

The CIIE meeting, held in Shanghai, brought together international suppliers and Chinese traders ahead of the annual trade show later this year. 

Allen Zeng, deputy director of brand with Goodfarmer Fresh Fruit Trading, which works with fruit exports from the Philippines and Vietnam to China, said China’s rising interest in health and food security were key drivers of growth for imported fruit.  

“They underscore the importance of freshness, and they believe in big brands that can guarantee quality and security of the products,” he said. “Exports of fruits including durians and pineapples turned out to be resilient even though local consumers are cautious on spending.” 

According to Bangkok Post, other traders at the meeting said they would also introduce higher-quality coconuts and cherries at the CIIE in November where last year, more than 3,500 international companies took part.