Great Giant Foods will deploy Farm App across its network, helping to bridge the digital gap
DiMuto and Great Giant Foods (GGF), a leading vertically integrated food ecosystem and corporate parent of Great Giant Pineapple, have signed a strategic agreement for the development and implementation of DiMuto’s proprietary Farm App.
This collaboration marks a significant step forward in digitising Indonesia’s agricultural landscape, leveraging DiMuto’s Trade Management Solution, Artificial Intelligence, and Blockchain technology to build a transparent, efficient, and sustainable ecosystem.
The agreement combines GGF’s extensive agricultural expertise and production network with DiMuto’s digital trade solutions. The partnership will bring a new level of visibility to GGF’s supply chain at the smallholder farmer level, ensuring every piece of produce is traceable and grown under sustainable conditions.
At the core of this partnership is the DiMuto Farm App, a mobile-first solution designed to bridge the digital gap for farmers in emerging markets. By integrating with DiMuto’s Trade Management Solution, GGF will digitise its vast network of partner farmers, creating seamless data flow from field to global markets.
Smallholder farmers can use the Farm App to record cultivation activities, monitor crop health, and log harvest data. The app can also create a digital identity for every farmer and plot of land, allowing for comprehensive data capture across growing and trade activities, providing actionable insights
Through DiMuto’s PQAI (Produce Quality AI) technology, growers and aggregators can assess and grade harvests right at the source. This capability ensures quality is understood and documented from the moment produce leaves the farm, enabling better sorting decisions and reducing downstream rejections.
Every data point – from fertiliser application to harvest time – is immutably stored on the blockchain, enabling end-consumers and global buyers to verify provenance, safety, and sustainability with complete confidence.
By digitising farm operations and trade records, the ecosystem can also build credit profiles for unbanked farmers, opening doors to trade financing and financial services previously inaccessible to them.
“We are thrilled to deepen our relationship with Great Giant Foods through the
implementation of our Farm App,” said Gary Loh, founder and CEO of DiMuto. “This agreement is about creating a sustainable loop where data empowers decision-making. By connecting GGF’s upstream operations with our trade management and AI capabilities, we are building infrastructure that validates the hard work of Indonesian farmers and elevates them onto the global stage.”
Tommy Wattimena, CEO of Great Giant Foods, emphasised the transformative nature of the partnership.
“Digital transformation at Great Giant Foods is ultimately about building a smarter, more transparent, and more inclusive agrifood ecosystem. Our partnership with DiMuto strengthens this commitment by embedding AI and blockchain into our supply chain, enabling verifiable sustainability and data-driven decision-making at every step,” said Wattimena.
”This collaboration allows us not only to enhance operational efficiency, but also to ensure that smallholder farmers - who are at the core of our value chain - gain the tools and visibility needed to grow confidently in today’s global market.”
