PFVA outlined the target at the recent FoodAg exhibition, which attracted buyers from 35 countries
Pakistan has set its sights on increasing its fruit and vegetable exports to US$2bn over the next three years, up from the current level of US$700mn, according to the Pakistan Fruit and Vegetable Exporters and Merchants Association (PFVA).
At a press conference with the Trade Development Authority of Pakistan (TDAP), PFVA’s patron-in-chief Waheed Ahmed said 25 Pakistani companies participated in this year’s FoodAg exhibition, which took part at the end of November. Buyers from 35 countries showed interest in fresh produce and value-added products and Pakistan secured export orders from the UK, Germany and Oman for the first time, Ahmed said.
He said the Pakistan Horticulture Development Company and TDAP would work together to strengthen the agriculture value chain and support efforts to meet the export targets. The horticulture development body includes representatives from all four provinces and Gilgit-Baltistan.
TDAP Secretary Sheharyar Taj said the expo generated expected business deals worth $730mn, helping reinforce Pakistan’s position in the global food and agriculture supply chain.
