GEN Berries

Berries Australia has received new funding from the Australian federal government to pursue export growth in key markets.

A A$239,000 (US$172,414) agricultural trade and market access cooperation grant was awarded to the peak industry body which is a joint venture between the Australian Blueberry Grower’s Association, Strawberries Australia and Raspberries and Blackberries Australia.

Minister for agriculture and Northern Australia David Littleproud said many berry growers are eager to export after doing it tough during the pandemic.

“This project will provide them with the insights and resources to actively and strategically engage with importers and retailers,” Littleproud said.

“Berries represent a terrific opportunity for growth. In Australian supermarkets, berries are the single biggest fresh produce line with a combined value of more than A$1bn.

“There is enormous potential to translate this Australian success into a global export powerhouse, especially since Australia holds a number of the most prized berry varieties.”

Berries Australia executive director Rachel Mackenzie said the project aims to build exporter confidence and grow exports in high-growth markets, such as Singapore, India, Thailand and UAE.

“The funding will provide the opportunity for exporters to re-ignite conversations and build relationships with importers and retailers in the target markets,” said Mackenzie.

“Even if growers are not exporters themselves, they will also benefit as this grant will help grow the pie and boost returns for all growers.”