Berries

All the news and market analysis for worldwide berry industry, including berry growers , berry production, and the import and export of berries.

Driscoll’s appoints new chief people officer
Berry leader names Gaëlle Le Meur as its chief people officer as the company strengthens its global growth and talent development strategy
Strong start to 2025 for Spanish exports
Volume and value grew through the opening two months of the year, according to Fepex
Fruitful Ventures underlines quality standards with Bloom brand relaunch
Premium brand is used for select range of products supplied by Olympic Fruit, Hoofdman-Roodzant, and Fresh-Pride
Comment: Fruitist is on the verge of something berry big
A predicted IPO might be seen as a high-stakes bet on the future of fresh berries, but there is also plenty to be gained
Analysis: Range of fruit drives South Africa’s export growth
Wayne Prowse explains how the country’s commitment to certain categories makes it a key counter-seasonal supplier
Scottish berries aid world-record rowing attempt
Scottish brothers have worked with Dundee berry specialist Arbuckles for their meals
Aldi backs British strawberry growers
Retailer says it is cutting the price of its homegrown strawberries to encourage shoppers to buy British
Hortifrut celebrates worldwide B Corp certification
Company said accreditation reaffirms its commitment to the highest standards of social and environmental performance
Agrovision rebrands to Fruitist
Move marks next chapter for company as it focuses on global expansion

BelOrta and Hoogstraten join forces on Belgian blues
The Belgian cooperatives are set to combine their volumes of domestically produced blueberries, boosting the visibility of local blues in Belgian retail, wholesale and specialist shops
Co-op first to sell 100 per cent British strawberries this year
Convenience retailer has got fruit into stores four days earlier than last year
Angus Soft Fruits boss publishes report on growing share of value chain
John Gray’s Nuffield Farming study highlights potential of gene-editing, data-driven production and new markets to help growers improve returns
Colombian blueberries eye new export opportunities
Year-round production and proximity to big consumer markets a boon for producers
Sunny weather brings glut of UK strawberries
The Summer Berry Company has produced 50t more strawberries than this time last year
Record high for US strawberry exports
Exports for 2024 were valued at US$570.3mn, making the category the country’s third most valuable fresh fruit export
The wild potential of AI
Given the plethora of potential uses in the fresh produce sector, AI undoubtedly has the power to reshape the business, but its ability to create certainty for growers comes with a dose of unpredictability
Korean strawberries gain access to Brazil
New deal marks first entry into Latin America for the Korean fruit
Big names in business gather at Fresh Produce Vietnam
Leading executives from Fresh Del Monte, Vinafruit, Joy Wing Mau Asia, Goodfarmer and Blue Whale to meet in Ho Chi Minh City for Fruitnet’s new event on the booming Vietnam market

New partnership creates strawberry improvement programme
CIV, Heritable Agriculture and Paul J Mastronardi come together to develop an advanced strawberry improvement programme for greenhouse and tabletop varieties
Driscoll’s loses US strawberry patent suit
Ruling brings to an end a lawsuit filed by Driscoll’s against California Berry Cultivars in 2019
Sunny spring bodes well for British berry season
Plentiful sunshine sparks optimism as growers look ahead to start of UK soft fruit harvest
New varieties drive growth in Chilean blueberry exports
Logistics was the biggest challenge in 2024/25, according to Chilean Blueberry Committee
New Zealand blueberry production on the rise
Northland growing region reports 60 per cent increase in volume
Dynamism on display at Fresh Produce India
India’s premier business event explores the rapid rise of quick commerce, shifting consumer preferences and growth in demand for premium imported offerings 
New European berry marketing campaign begins
Three-year project will promote the benefits of soft fruit to young adults in Belgium, Germany and the Netherlands
Can strawberries help relieve menstrual pain?
Trial sponsored by Freshuelva suggests that daily consumption of fresh strawberries could reduce chronic menstrual pain
GPG offers thoughts on global blueberry production
Jamie Petchell says interest, demand, production and supply continue to increase at ”impressive levels” globally

Happy Berry gets a fresh look
Hyroponically-grown, sustainable strawberries are putting a focus on taste, Oppy says
Hortifrut unveils Berry Easter packs
Blueberry packs aim to provide a healthier, more sustainable treat this Easter
Dutch experts explore India’s greenhouse potential
Market demand for premium crops including berries, tomatoes, peppers and salads is said to be increasing
Peruvian blueberry exports could grow 22 per cent this season
Scotiabank forecast said increased planted area, improved farming techniques and better varieties behind hike
Egypt and Jordan on the rise in premium strawberries
January’s showcase of premium UC Davis cultivars demonstrates the growing influence of Egypt and Jordan in strawberry production, according to Global Plant Genetics
Fruit breeder CIV names new general manager
Former commercial director Federico Stanzani takes on lead role as consortium targets future growth
New Belgian campaign targets growth in Norway and UK
Vlam has unveiled a three-year project designed to raise awareness of Belgium’s premium quality fruit and vegetables
Oppy and G&M Farms collaborate on new berry options
Group says partnership links genetics with marketing expertise to present a new world of exotic berry flavours
Bloom Fresh names Campbell Banfield as new general manager Australia, New Zealand, South-East Asia and Korea
Appointment signals Bloom Fresh’s plans for growth in these markets across multiple categories

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