Berries
All the news and market analysis for worldwide berry industry, including berry growers , berry production, and the import and export of berries.
New Zealand shines brighter than ever at Asia Fruit Logistica 2025
The New Zealand Pavilion is organised by New Zealand Trade and Enterprise, Plant & Food Research, and New Zealand Apples and Pears
Hot summer brings early sales boost for autumn fruits
Waitrose reports earlier fruit harvest in response to hot, dry conditions
Mason bees offer reliability in unpredictable conditions
Serbian entrepreneur Nela Jovic is promoting mason bee adoption across the Balkans, offering fruit producers a powerful alternative to traditional honeybee pollination
Peru looks to Asia to diversify blueberry markets
Andean nation says forecast growth rates will only be sustained by opening new markets
ViewNetic brings AI-powered precision to greenhouses
ViewNetic received the Concept Award at GreenTech, with partner Royal Brinkman lauding the solution’s preventive approach to crop protection
Driscoll’s One Family, One Earth campaign wins marketing plaudits
Awards highlight Driscoll’s community investments and environmental sustainability initiatives
Cherry sales up 150 per cent at Ocado
Online retailer believes popularity for ‘retro’ cherry flavour has boosted fresh sales, while warm weather has led to bumper crops of berries and apricots
Peru’s 2025/26 blueberry campaign off to strong start
Shipments set to grow 25 per cent this season, but increased volume is already putting pressure on prices
USHBC announces startups chosen for Blueberry Boost Accelerator’s inaugural cohort
From gut health to indulgent snacking, selected startups showcase bold, blueberry-powered innovation
Inia trials natural shelf-life extending solution for berries
Project centres on an innovative biological preservation system based on improved native yeasts
Video: Magnetic fields, better yields
Rozalin Aliramaei speaks exclusively to Fruitnet about Elenovations’ AI-driven technology, which simulates plants’ natural growing conditions
Saga Robotics raises £8.4mn as Thorvald enters commercial breakout phase
Big moment for the robotics company as it transitions from initial market traction to large-scale commercial adoption
Maf Roda harnesses AI and robotics to advance postharvest technology
Company’s latest innovations have a strong focus on AI, smart robotics, and operational efficiency
Morocco moves up global blueberry rankings
African nation climbed from seventh to fourth place in 2024
Video: Tariff tension triggers Canadian concern
Seeds & Stems’ Sav Tsoukalas discusses how US tariff policy and Canada’s own response is reshaping supply chains, changing retail buying patterns, and influencing consumer choices in the country’s fresh produce market
Mission Produce’s Central and South America president to retire in November
After 14 years of leadership expanding Mission Produce’s operations across Central and South America, Juan Wiesner will retire effective 1 November, with Simón González stepping into an expanded senior role
The Fresh Ideas Show: Summer sales, blueberries or bust, and magic magnets
Hear from fresh produce business experts including Tesco, Oddbox, Elenovations and Alegra in the latest episode of Fruitnet’s video podcast
Berries del Oeste reports strong uptake of its varieties
Company said its premium strawberry varieties achieve consistent Brix above 8 throughout growing season
Peruvian blueberries on their way to Indonesia
Authorisation opens up a market of 281mn consumers to Peruvian exporters
Bumper crop for British blueberries
Blueberry growers are expecting a 25 increase in sales after strong consumer awareness and a bumper crop, as investment in automation and varietal development drives industry forward
USHBC launches ‘Blueberries Go Big’ marketing campaign
The US Highbush Blueberry Council has unveiled a new marketing initiative that aims to forge stronger emotional connections with consumers while highlighting the fruit’s significant benefits in every bite
Ribena owner invests nearly £1mn in JHI blackcurrant programme
Project aims to find varieties that can withstand changing climate conditions
OSY Group partners with Sharpak to extend soft fruit shelf-life
Food tech specialist OSY Group has announced a commercial partnership with packaging manufacturer Sharpak Aylesham to extend the shelf-life of soft fruits sold through UK supermarkets using innovative antimicrobial coating technology
Hortifrut launches on-the-branch blueberries in Europe
Company said product responds to consumer expectations for freshness, quality, and sustainable packaging
Serbia and Romania lead blueberry charge
Southeast Europe is emerging as a powerhouse in premium blueberry production, with increasing professionalisation and technological development helping to deliver consistently high quality
Delhaize switches to cardboard punnets for Belgian strawberries
Belgian supermarket chain has introduced new cardboard packaging for its locally-grown strawberries, aiming to save 17 tonnes of plastic this year alone
Blueberry supplier Family Tree Farms expands EU and UK sales teams
Both Carla San Martin Burneo and Chris Taylor bring extensive experience in soft fruit sales as producer continues to supply top European retailers with premium blueberries
Breeder unveils UK’s first home-grown blueberry variety
After ten years of research, the James Hutton Institute has successfully developed Highland Charm, the UK’s first-ever domestically bred blueberry variety, which could transform the country’s soft fruit sector
Norfolk grower gets 70 per cent of profit from PYO
Berry and asparagus producer in Norfolk says majority of profit comes from PYO crops due to no labour input costs
Blackcurrant harvest begins two weeks early
Harvest begins on west side of the country for first time as climate resilient new varieties and allow crops to thrive despite scorching temperatures
Fall Creek and Sekoya celebrate Field + Forum in Meterik
Theme of this year’s event was how to bridge the gap between genetics and consumer demand
Driscoll’s Sweetest Batch blackberries win top snack award
Company secures another prestigious accolade as Sweetest Batch blackberries win in best blackberry category at Good Housekeeping’s 2025 Snack Awards
‘Spectacular’ sales growth for British berries
All of the major berry categories are seeing substantial sales increases this season
The storm behind a berry harvesting solution
When a devastating storm hit Serbia in 2000, thousands of fruits fell prematurely from their branches. But what seemed like an agricultural disaster became the spark for one of the most innovative breakthroughs in berry harvesting technology
Record blueberry crop poses challenges for Peru
ProArandanos GM analyses logistical and commercial pressure points the industry faces in 2025/26
Masters in sustainability and quality: lessons from Portugal
Beanstalk Global’s visits to a range of major Portuguese fresh produce companies highlighted the importance of exceptional taste, robust environmental practices, and collaboration across the supply chain