Goal within reach after reaching a record US$8.4bn in 2025, up 18 per cent on the year before
Vietnam’s fruit and vegetable exports could reach the country’s US$10bn goal as early as 2026, according to a report by local publication VNExpress.
The Vietnam Fruit and Vegetable Association (Vinafruit) estimated the country’s total shipments reached a record US$8-8.4bn in 2025, up 18 per cent on the year before.
The strong performance was thanks to a mix of favourable factors, according to VNExpress, including an uptick in demand from major markets such as China, the US, Korea, Japan and the EU as well as expanded access agreements for Vietnamese fruits.
Vinafruit chairman Nguyen Thanh Binh told VNExpress growth in exports are more than seasonal surges and show a clear upward trend. Adding that a stronger focus on quality, traceability and compliance is helping the fresh produce industry establish itself in international markets.
According to customs data, the 2025 growth was driven largely by durian, banana, mango, jackfruit, coconut and grapefruit. However, durian was the standout, particularly in the Chinese market where exports of the fruit were estimated to reach more than US$4bn in value over the year.
This pushed Vietnam’s total exports of fruit and vegetable to China up, reaching almost US$5bn in the first 11 months – about 15 per cent higher than the year prior and surpassing 2024’s full-year record of US$4.63bn.
Despite the strong rise in export value, shipments to China are still prone to challenges, according to VNExpress.
Dr. Nguyen Dinh Bich, an agricultural economics expert told the publication the sector’s biggest weakness lies in production organisation. He added that without stronger linkages from raw material zones to processing and distribution, the industry would remain vulnerable to updates in standards and regulations.
