Limited-edition line is going into Sainsbury’s nationwide
Albert Barlett has launched a limited-edition White Rooster potato bag.
The move, which adds to the classic Red Rooster range, will see 1.5kg bags sold in selected Sainsbury’s stores across the UK while stocks last.
Like its red stablemate, the White Rooster is described as having a traditional potato taste and texture, offering all-round performance in the kitchen. It is a natural variant of Red Rooster and is said to have a light, fluffy texture and smooth white skin, making it ideal for a range of dishes from making roasties to creamy mash and golden chips.
Bartlett pointed out that White Rooster is an excellent alternative to the traditional Maris Piper.
Thomas McInally, senior brand manager at Albert Bartlett, said: “Our Albert Bartlett Red Rooster has an extremely loyal customer base, however we have always known that some consumers simply won’t buy red potatoes. The addition of White Rooster therefore fits perfectly into the range between the iconic Red Rooster and the modern favourite Butter Gold, which has a yellow skin and flesh.
”White Rooster has a taste and usage profile that is extremely similar to Red Rooster, so roast, mash, bake or wedge, it will delight every time. This limited-edition run will let us hear from customers what they think of White Rooster, and we are excited to see the response.”
Chef Michel Roux added; “I have been a fan of Albert Bartlett potatoes for over 20 years and always looked forward to trying out a new variety. After loving their famous Red Roosters for so long, I could not wait to sample the newly released White Rooster variety and suffice to say that they did not disappoint in both texture and taste. Another great product that I look forward to using in both private and professional settings.”
