The second season of Blue Belle potatoes was welcomed onto the shelves at Asda this week.
The premium spud, part of the Extra Special range, will be available in all stores.
Blue Belle is a white-skinned variety with purple splashes
Agrimarc is growing the Blue Belle potatoes on behalf of Fenmarc Produce.
Mark Taylor, managing director of Agrimarc, said: “Our innovation programme has yet again produced another exciting variety. Blue Belle has a dramatic appearance and an excellent taste and flavour.”
The distinctive potatoes are sold in 2kg packs at Asda from January 15, for a limited period only.
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