The Brassica Growers’ Biennial Conference and Trade Exhibition brought together the great and the good of the brassica world on 19 January at the Lincolnshire Showground in Lincoln, to identify the threats and challenges facing the industry, as well as the opportunities.

Sponsored by Allium & Brassica Agronomy,Elsoms Seeds, Bejo Zaden and Syngenta, the conference saw its most ambitious schedule yet, with a mix of both technical and marketing presentations.

Research and development presentations included contributions on pest control, clubroot work results and weed control. And the effects of the recession, inflation and the weather were looked at by TNS Worldpanel’s Ed Garner, Waitrose’s technical manager for agronomy Alan Wilson and Imperial College London’s Professor David Hughes.

But the main focus was on the British Brassica Growers’ Association’s (BGA) commitment to a consumer-facing PR campaign ranging across five different brassica products with Pam Lloyd PR, following the success of last year’s ‘Save the Cauliflower’ campaign.

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