British and imported lines battle for UK share

The conundrum of British fruit and vegetables versus imported lines is causing confusion for consumers, ever since the debate over food miles evolved into a consideration of everything from environmental to economic factors, both at home and overseas. It seems that on the one hand, shoppers are keen to eat as locally as they can in an effort to protect the environment and support their own economy but at the same time, they enjoy year-round supply of a whole basket of fresh produce and are striving to support some of the poorest producer communities in the world. So where does this leave the fresh produce industry? Anna Sbuttoni investigates