What has a 'naughty' reputation, is thought better with a fuller figure and is enjoyed by 14 per cent of all adults once or twice a week? Chips.
National Chip Week is being organised by the British Potato Council and runs from February 17-23.
As well as encouraging more people to take part, this year's campaign includes a fact-file designed to set the record straight about the misunderstood chipped potato and to lay to rest the rumours that have led to its naughty reputation as a fat-filled food.
The campaign is planning to 'posh up' chips in restaurants to make them seem more bourgeois and acceptable. It also wants to draw attention to the fact that fat chips absorb less fat than thin ones, while oven chips contain twice as much vitamin C as an apple of the same weight.
In backing the campaign, NFU potatoes chairman Graham Nichols said: 'National Chip Week provides us with a fun opportunity to find out more about Britain's best loved vegetable. This country's farmers produce some of our favoured varieties and the champions for chips - the Maris Piper and King Edward varieties.
'We hope everyone uses the opportunity provided by National Chip Week to indulge,' Nichols added.
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