Company makes cold-pressed juices from unwanted fresh produce
Cold-pressed juice brand Daily Dose has revealed a new look that it says is designed to better reflect its core philosophy of ’the juice, the whole juice, and nothing but the juice’.
The new visual identity, created in partnership with branding and design collective One Good Reason, is described as ”a confident statement of its values of quality, care, and sustainability”. It features a refreshed, vibrant colour palette and sharper typography, designed to help the range stand out on shelf.
The company explained that the new look is inspired by the rainbow of colours from the juices themselves, and also uses neutrals selectively in order to pop the woords ‘Daily Dose’ on shelf.
The packaging has been redesigned to bring more ”emotion, clarity and foodie appeal”, leading to a more premium look that builds recognition while communicating the product’s quality and provenance.
Daily Dose, a B Corp, manufactures all of its juice in its UK factory in Corby using unwanted produce, including the pulp and peel, from UK farms. The company is forecasting £20mn in revenue this year.
George Hughes-Davies, founder of Daily Dose, said: “Our rebrand isn’t just a new look, it’s a new way of telling our story. We’re still putting flavour and farmers first, still using whole fruits and veggies, and fighting food waste. This has been a long time coming, and as much as I’m really proud of what we’ve achieved to date, this is a fresh chapter for us and it’s going to be an exciting one.”
