The fruit, which is branded Eko-Oké and carries the international Fairtrade mark, is being imported from the Valle de Chira in Peru and distributed by two organic wholesales - Organic Distribution Ltd (ODL), whose customers include Fresh & Wild and Norwich-based growers' co-operative Eostre Organics.

Agro-Fair UK director Duncan White said: 'Customers at Fresh & Wild and our other outlets will be getting the best of both worlds, with bananas which are good for the environment and grown without pesticides and which give producers in the third world a fair deal.' Dot Ban, project and development manager at Eostre Organcis added: 'We are delighted to be able to offer a product that is not only organic, but is also grown under Fairtrade conditions, as this dovetails so well with the principles of our own organisation.'

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