Tesco customers buying fruit or vegetables will be helping to support thousands of children living in food insecurity under a scheme run by the supermarket.
From Monday 21 March until Sunday 3 April, Tesco will give a donation when customers top up their trollies with fruit and vegetables in store or online at Tesco.com during the supermarket’s Buy One to Help a Child event.
The 2p donation will be made from sales of fresh fruit and vegetables and excludes prepared, dried, frozen or tinned fruit. As well as on packs, the donation applies to purchases of single pieces of fruit and veg, such as avocado.
The cash donated by Tesco will enable its food redistribution charity partner FareShare to help thousands of children’s charities across the UK who rely on regular donations to help families and young people in communities get the food and help they need.
Last summer, the Tesco Buy One to Help a Child event saw FareShare receive the equivalent of more than three million meals’ worth of food.
Lindsay Boswell, CEO of FareShare, said: “The Tesco Buy One to Help a Child campaign makes such a difference to us because it helps us to support children and families during the school holidays. So many of the children that we provide food for would normally rely on free school meals during term time but they do not get access to this support during the holidays.
“Supporting the needs of children early in their life is very important to FareShare as we see what a difference access to healthy food can make in young peoples’ lives. In our tenth year of partnership, we are very grateful for Tesco and their ongoing commitment to help FareShare redistribute good to eat food to thousands of charities across the UK.”
Jason Tarry, Tesco UK and ROI CEO, said: “FareShare do amazing work supporting frontline charities, and the food they distribute is making a real difference to young people and families in every part of the UK.
“Every time Tesco customers put a piece of fruit in their basket until Sunday 3 April Tesco will make a donation to FareShare, giving a little extra help to support them in their vital work, ensuring even more children can enjoy healthy and nutritious food.”