A new vegetable brand is preparing to hit the high street.
Staples Vegetables, a family owned business farming in Lincolnshire, Suffolk and the Isle of Wight, is launching the first product in its Greener Green range this Wednesday.
The Beneforte Broccoli Florets will be sold through selected Co-operative stores. Staples, which is a LEAF-accredited supplier of brassicas to the UK’s leading retailers, said the brand was all about fresh nutritious food farmed in an environmentally and socially responsible way. Staples’ farmer George Read is growing the produce in Lincolnshire and the Isle of Wight.
A company spokesman added that Beneforte broccoli, which is the product of traditional breeding with a wild Italian species, was found to be particularly rich in glucoraphanin.
“Several studies show that glucoraphanin works with your body to increase your antioxidant levels,” claimed the spokesman.
The brand’s green credentials are backed by being packed and cooled using renewable energy.
“We have created a system based on a sustainable cycle, product that starts on the farm, finishes on the farm,” said the spokesman.
“We have invested in two on-farm anaerobic digestion plants and waste vegetables from this pack produces a reliable green source of energy which provides all of our electricity and cooling.”
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