The 10 Fruit Logistica 2010 Innovation Award (FLIA) finalists have been selected by a panel of experts.

The entries nominated for the award presented at the leading international trade fair for fresh produce marketing include: a device designed to remove pomegranate seeds (Israel), a sweet, long-stem variety of broccoli (Netherlands), a convenience product called “Carrot Fettuccini” (Italy), an organic banana with a green, wax-coated tip (Netherlands), a flavour concept for potatoes used as an orientation aid at the point of sale (Netherlands), savoury-spiced Californian pistachios (Belgium), a foldable box with a base that expands with increasing weight (Netherlands), a two-colour tray with lid designed to enhance the visual appeal of fruit and vegetables (Greece), a portable device for inspecting and determining the inner quality of many different fruit and vegetable varieties (Italy), and a system for continuous monitoring of fresh produce temperature and humidity on pallets via internet and wireless communications (Israel).

The FLIA recognises outstanding new products or services that have had a significant impact on the fruit and vegetable industry and were introduced to the market between 1 November 2008 and 31 October 2009. The award will be presented for the fifth time at the leading international trade fair for fresh produce marketing taking place at the Berlin Exhibition Grounds on 3-5 February 2010.

More than 50,000 trade visitors from 120 countries will have a chance to vote for the innovation of the year during the first two days of the fair. The submitted entries will be presented in the area between Halls 20/21. This is also where the award ceremony will take place on February 5 at 2.30pm.

The Fruit Logistica Innovation Award 2010 is sponsored by Messe Berlin GmbH and Fruchthandel Magazine, Dusseldorf.

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