TLC model of knowledge exchange helps berry supplier win prestigious award

S&A Produce has been given a King’s Award for Enterprise for Innovation.

S&A's Lady Emma strawberries

S&A’s Lady Emma strawberries

The Herefordshire berry specialist was named among 252 organisations that were recognised with the King’s Award this week, which is regarded as the most prestigious business awards in the UK.

As well as innovative work in varietal development, the company also developed its TLC model of knowledge exchange, which supports and delivers a sustainable and resilient return for independent growers, their colleagues and the communities where they live and work.

Managing director Peter Judge said: ”The Award for Innovation in 2024 reflects the hard work of the S&A team in bringing market-changing genetics to growers across Europe and North America and we are truly humbled to be recognised through the Kings Award for Enterprise - Innovation. This follows 2023, when our Lady Emma strawberry variety was awarded three stars in the International Taste Institute Superior Taste Awards.”

The King’s Awards for Enterprise, previously known as The Queen’s Awards for Enterprise, were renamed last year to reflect King Charles’ desire to continue the legacy of Queen Elizabeth II by recognising outstanding UK businesses. The awards programme, now in its 58th year, allows recipients to use the King’s Awards emblem for the following five years after winning.