JML has developed a bag for fruit and vegetables that enables produce to last 10 times longer.

The JML Keep Fresh Bag is made out of gas-absorbing minerals and these block enzymes that cause fresh produce to spoil and lose their nutritional content.

The bags also maintain a high level of humidity, which prevents water droplets forming and inhibits the growth of bacteria like fungus and mould. The bags are reusable and can be rinsed and dried after use.

The JML Keep Fresh Bag is aimed at the consumer market, and they are available at ASDA, Boots, Debenhams, WH Smiths, Woolworths and www.JMLdirect.com