London commuters were met with Rubens apples as part of a sampling exercise on Tuesday.
Growers from the apple’s 10 Kent farms turned out in force to mark the start of its season on London Bridge. Nearly 5,000 pieces of fruit were handed out to tourists and city workers in less than two hours.
The event represented part of a two-day launch raising media and public awareness of Rubens. The initiative also featured the introduction of two competitions for the apple’s fans.
Polybags in Sainsbury’s and Tesco will give consumers the chance to win an iPad 2 while the new Rubens website - www.tastyrubens.com - offers the chance to win a luxurious weekend stay at the renowned Rubens Hotel in London.
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