Pink Lady is offering Sainsbury’s customers the chance to win free flowers for a year in an instant win promotion due to be launched in stores.
The promotion sees an instant-win label on Pink Lady packages, which has been produced by labels and packaging company Leading Edge for Chingford Fruits.
The label features on pre-packed Pink Lady apples and the label also contains a coupon offering consumers the chance to save £1 off Tricolor roses at the supermarket.
In-store activity is supported further by a new style of display talker POS which Leading Edge also created. Joint managing director Ian Barwick said: “We pride ourselves in understanding our customers business and their needs. The feedback from some of our customers was that they were increasingly finding that promotions were not always being supported by POS produced for activity because of issues with implementation by some retailers at store level.”
The labels and packaging company decided to develop a display talker for loose products which requires little involvement or implementation by retailers. The display talker works by the packer/grower affixing the POS to the crate and the folding the display talker up and over so that it rests on top of products.
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