Visitors to Covent Garden on Monday July 9, whilst stepping around the usual coterie of mime artists and magicians, would’ve been greeted by another novelty act, slightly less exotic. It was the start of Red Tractor Week and four Westminster MPs were racing mini-tractors across the famous East Piazza.
The high profile press launch and photo-call kicked off a week of regional events to promote the Red Tractor logo to shoppers. Fronted by celebrity chef James Tanner, the week is being backed by major retailers and supermarkets including Tesco, Sainsbury’s and Budgens, which will all support the Red Tractor logo with recipes, tastings and in-store promotions on British food.
In the past year 68,000 Red Tractor farmers produced £5.3 billion worth of UK food carrying the logo, accounting for 66% to 95% of fresh farm produce.
Lembit öpik, the irrepressible MP for Montgomeryshire, brought his renowned enthusiasm to the launch. The media-savvy MP attracted huge attention from the gathered press and used the opportunity well to promote Red Tractor and British food standards. “I may not have won this tractor race,” he says, “but the real competition is on the supermarket shelves and I would encourage shoppers to rush to buy this superb produce carrying the Red Tractor Logo that’s guaranteed to be great.”
No comments yet