The Re:fresh Conference will give delegates invaluable insight into the consumer mindset and prevailing trends in these challenging economic times.
Second onto the stage in the morning session will be IGD’s senior consumer analyst Michael Freedman, who will outline the challenges that face the fresh produce industry as it battles to retain its share of shelf space and consumer spend. Freedman will present the latest consumer research findings from the retail industry think-tank and offer an exclusive insight for delegates into the world of the cash-strapped consumer.
“Consumers are obviously looking for more value during this period of economic uncertainty,” said Nigel Jenney, chief executive of the Fresh Produce Consortium, which organises Re:fresh with FPJ. “As we have heard from Asda ceo Andy Bond this week, they are confronted with promotion upon promotion, or what he termed ‘weapons of mass distraction’.
“What do consumers feel about the fact that 40 per cent of the products they buy are on promotion ? Does it represent value to them or are price-cutting measures taken for granted? What, in fact, does the consumer look for when they shop the fresh produce aisles?” he asked.
Delegates at Re:fresh will leave with the answers to those questions and many more safely tucked under their belts.
Sponsored by Prophet and Florette, the conference takes place on 13 May at the InterContinental London Park Lane hotel, and is followed on the same evening by the Re:fresh Awards. For more details on both events and to register your attendance, visit www.refresh.eu
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