Asda proposals for Safeway bid: * Promise to extend its low-price policy with prices 19 per cent below Safeway * According to independent research, most shoppers surveyed wanted to shop at Asda * Claimed its everyday low prices rather than series after series of promotions is better for customers and suppliers, as it is more transparent and straightforward * Highlighted its programme of working to develop local suppliers, such as helping UK carrot farmers to extend their growing season.

Asda's chief executive Tony De Nunzio said: It would save the pent up demand for Asda. Millions more shoppers would benefit from lower prices.' Bookmakers price: 2/1 (Source: Cantor Index) One analyst was reported to have said: 'I don't see how they can allow any of the big three to buy Safeway. That seems clearer now than ever before.'