Morrisons proposals for Safeway bid: * Brand strength combined with a national store portfolio and supporting infrastructure * A larger scale business well placed for market opportunities and future growth * A strong, national player is better for competition with resources to challenge the 'big three' * National pricing policy, same single price for every product in each store * Prices in converted Safeway stores to fall by a minimum of five per cent, with greater reductions in many stores * Developed strategy of supporting UK farmers and growers * Rivalry in the marketplace will increase, providing better value Chairman Sir Ken Morrison said: 'If Tesco was to buy Safeway its market share would be 43 per cent. If Morrisons buys Safeway our market share would be 19.8 per cent.' Bookmakers odds: 10/1 (Source: Cantor Index)