Sainsbury’s will launch a healthy eating and cookery scheme aimed at school children from January 2007.
The Active Kids Get Cooking initiative , which is available free to pupils aged 5-16 across the UK, will provide free resources to teachers that assist in delivering curriculum requirements.
The retailer aims to increase the number of schools taking part from 1,000 to around 10,000 over the next three years.
More than 50 cookery products and kits will be available to schools in the 2007 Active Kids catalogue.
Active Kids vouchers, which are collected by participating schools, can be redeemed for kitchen equipment, as well as more 400 different pieces of sporting equipment.
School children will also be invited to enter recipes in the Active Kids Get Cooking Challenge.
Active Kids Get Cooking is a partnership between Sainsbury’s, the British Nutrition Foundation and The Design and Technology Association, and is endorsed by the Department for Education and Skills.
Rob Crumbie, brand manager for Active Kids Get Cooking, said: “We are pleased to be part of Active Kids Get Cooking and raising the level of skill and nutritional awareness in schools. This scheme emphasises the need to balance energy, which fits well with Sainsbury’s commitment to health and the energy out element of Active Kids.
“We are confident that by 2009 there will be more than 10,000 primary and secondary schools around the UK participating in this scheme and are proud to have the support of DATA and the BNF.”
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