Up-and-coming smoothie brand Savse has unveiled a new packaging design ahead of a major marketing push in the new year.
The company has revamped its bottle shape with a taller, sleeker design, as well as 'colour coding' the names for ease of recognition. Super Blue, for instance, features blueberry, kale, beetroot, spinach, blackcurrant and apple, while Super Orange includes mango, celery, apple, lemon, orange, passionfruit and apple.
For the first time Savse is also including the calorie count prominently on the front of the bottle, alongside the message that the smoothies contain two of your 5 A DAY.
Savse will be stepping up its work in emphasising the fact that its smoothies are cold pressed, giving it an advantage over competitors' products.
The brand is stocked in Waitrose, Ocado, Boots, Harrods, Whole Foods, Planet Organic and Selfridges, among other outlets, with the redesign appearing in shops from mid-December.
Founder Guka Tavberidze said: 'We understand the journey customers go through before making their purchase decision - they make their mind up in a matter of seconds. With the market becoming increasingly crowded, we wanted to ensure consumers can make an informed decision at a glance and help them opt for a genuinely healthy product.'
No comments yet