The value proposition

Redbridge Worldfresh, a division within Redbridge Holdings, was born of the merger between Redbridge Produce Marketing and AFI only two years ago. At that time the combined business had an annual turnover of almost £60m. During the last couple of years, the integration has been completed and the initial period of policy formulation and implementation has begun to bear financial fruit. Tommy Leighton talks to Richard Parke-Davies and Ian Waller about the company’s vision, both for itself and the soft-fruit category