Waitrose is launching its first ever loyalty card with tailored offers designed to give its customers the rewards they want, including discounts on fuel.
The supermarket spoke to thousands of its customers about how they would like their loyalty to be recognised.
It settled on offering exclusive competitions, deals and content, rather than using a points-based system similar to those set up by Sainsbury’s and Tesco.
The card will be an extension of the myWaitrose online scheme and will also be sent customers on the John Lewis Partnership Card database.
Other customers will also be able to sign up in store or on the website.
Each month one cardholder will win back the value of their whole month’s shopping and another will win a full year’s worth of Waitrose groceries.
Leigh Rengger, customer relationship manager at Waitrose, said; “Our new myWaitrose card is our way of saying thank you and giving more back to our customers. We want to understand more about the food they love and, as the programme develops, we will be able to give them access to exclusive content, offers and experiences which suit their individual tastes and are really relevant to them.”
During November, myWaitrose members will have the chance to receive one of Delia’s Christmas Cake packs and tickets to Taste of Christmas at Excel London.
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